The former Heineken Brewery building in Amsterdam with its rooftop sign

Landmark & Guided Tour

Heineken Experience

4.441,200 reviewsDe Pijp & Oud-Zuid

Duration
1.5 to 2 hours
Opening hours
Daily 10:30am to 7:30pm, later on weekends.
Area
De Pijp & Oud-Zuid

About

The brewery's original nineteenth century building, kept as the self guided route through Heineken's brewing history even though production moved out of the city decades ago. It leans into the theme park side of a factory tour more than a strict history lesson, but two drinks are included in the ticket and the tasting room at the end earns some of the goodwill back. Book a time slot online, walk up tickets carry a longer wait on weekends.

  • Guided Tour
  • Includes Tastings
  • Interactive
  • Photo Spot

Good to know

  • Most visits take about 1.5 to 2 hours.
  • Tickets from €23 per person.
  • Open daily 10:30am to 7:30pm, later on weekends..
  • One of the highest rated landmark & guided tour experiences on the guide, at 4.4.

Location

Stadhouderskade 78, 1072 AE Amsterdam